VISION: TO CREATE A HEALTHY, SUSTAINABLE, BETTER FUTURE
– To provide high quality products with integrity at a competitive price.
– Where possible to work directly with growers and suppliers and source our products as close to their origin as possible to avoid unnecessary handling and distribution costs and ensure the best possible price for our customers.
– To innovate and operate all parts of the business as efficiently as possible so as to reduce costs and pass these savings on to our customers.
– To offer value to our customers lives through education around healthy eating and healthy living.